Back to school takeover
BRAND: Diapers.com
ROLE: Art Director & Designer
the OPPORTUNITY:
Diapers.com was an online retailer that sold everything from diapers & formula to clothing, shoes and toys. At the time, their apparel business was seeing a lot of interest from customers and the strategy team saw an opportunity to cross-sell and up-sell customers into this higher-margin category by creating a seasonal apparel-led onsite campaign.
the Design solution:
The goal was to create a full campaign of digital assets, focusing on an editorial style of photography that could be used across all activations, including: the website, social and marketing emails. Anchoring on designer brands and fashion-forward outfits, I started the creative process of pulling together inspiration, wireframing out the landing pages including all priority categories and sketching out the images that we wanted to capture to bring the concept to life.
The creative process
The CAMPAIGN ecosystem
sharon caminero | creative director