Skincare Textures

Luxury skincare is experiential, and how better to demonstrate the essence of a product formulation than with a close-up video to showcase the feel, the weight and the texture of a product. Below are just a few of the videos for Neostrata & Exuviance that I Art Directed for use globally across our digital touchpoints.

Reboot: Tri-Therapy Lifting Serum

Neostrata's most powerful serum. This legacy formulation got a facelift and upgrade in 2024. It was important that we showcase the texture to reassure our existing customers that the overall quality of the formulation remained the same: Lightweight • Absorbs quickly • Compatible with makeup • Layers easily under moisturizer

New Product Launch: 15% Vitamin C + PHA Serum

A potent brightening face serum powered by pure 15% Vitamin C (L-Ascorbic Acid) clinically proven to target the look of dark spots. For this product launch, we really wanted to dial in on Neostrata's derm/science background. In this video, the texture is featured in a petri dish and slowly dripped, capturing the scientific element and the viscosity of the formula.

A Cult Favorite - Foaming Glycolic Wash

This award-winning maximum strength foam cleanser has been a staple product in Neostrata's portfolio and recommended by dermatologists for many years. The intense foam delivery system is a very satisfying experience, leaving a fresh and clean sensation.

Luxe Hydration - Intensive Eye Therapy

Neostrata's most intense eye treatment. This thick, rich, luxurious eye cream also has multiple active ingredients to help with dark circles, puffiness and crow’s feet

Neostrata's Most Loved Product - Triple Firming Neck Cream

This supercharged, triple-action neck cream is not only an award-winning formula, but is also consistently our most-loved product globally. This proprietary blend of ingredients claims incredible clinical results.

An Ingredient Innovation - AGE REVERSE + Rebuild-5 Cream

Exuviance's anti aging moisturizer is formulated with a dermatologist developed peptide, MicroDiPeptide229, which took over 8 years of research and development. This breakthrough technology, with MicroDiPeptide229 resists future signs of aging.