Skincare Textures
Luxury skincare is experiential, and how better to demonstrate the essence of a product formulation than with a close-up video to showcase the feel, the weight and the texture of a product. Below are just a few of the videos for NEOSTRATA & Exuviance that I Art Directed and were distributed globally for the two brands.
Reboot: Tri-Therapy Lifting Serum
The request:
To showcase & reassure loyal Tri-Therapy Lifting Serum customers that the silky texture of the serum they know and love has remained the same.
Product Launch: 15% Vitamin C + PHA Serum
The request:
To dial up NEOSTRATA's dermatologist heritage, which is captured with product slowly dripping into a petri dish, capturing the viscosity of the formula.
A Cult-Favorite: Foaming Glycolic Wash
The request:
To capture the intensely satisfying, foam delivery system that makes this an award-winning cleanser.
Luxe Hydration: Intensive Eye Therapy
The request:
To capture the luxuriously rich, thick texture of NEOSTRATA’s most intense eye treatment.
A Bestselling Powerhouse: Triple Firming Neck Cream
The request:
To portray the luxe, rich texture of this lifting & firming neck cream.
An Innovation: AGE REVERSE+ Rebuild-5 Cream
The request:
To showcase the stunning new packaging of the product's reformulation and convey its authority in Exuviance’s AGE REVERSE+ portfolio.
sharon caminero | creative director
Hi!, I’m a creative leader with 19+ years of experience building brands, developing high-performing in-house teams, and driving strong cross-functional collaboration. I combine creative vision with measurable outcomes, delivering work that connects, converts, and elevates business results. Let’s connect.