SKINCARE BRANDING
BRAND: NEOSTRATA
ROLE: Creative Director
the OPPORTUNITY:
NEOSTRATA® is a globally distributed prestige dermo-cosmetic skincare brand. Based in the US, and sold in over 82 countries, NEOSTRATA was developed over 30 years ago by 2 dermatologists. The creative opportunity is to produce design assets that can live across many different channels and be adapted by local markets all over the world.
the Design solution:
Based on the deep-rooted scientific heritage of this brand, the visual cues were focused on: a clean, science appearance, lab settings, active ingredients and efficacy of the formulas. Below you can see how these concepts come to life while maintaining a cohesive and unified visual brand presence.
sharon caminero | creative director
Hi!, I’m a creative leader with 19+ years of experience building brands, developing high-performing in-house teams, and driving strong cross-functional collaboration. I combine creative vision with measurable outcomes, delivering work that connects, converts, and elevates business results. Let’s connect.