Spring / summer campaigns
BRAND: Diapers.com
ROLE: Art Director & Designer
the OPPORTUNITY:
Diapers.com was an online retailer that sold everything from diapers & formula to clothing, shoes and toys. At the time, their apparel business was seeing a lot of interest from customers and the strategy team saw an opportunity to cross-sell and up-sell customers into other categories by creating a seasonal apparel-led onsite campaign.
the Design solution:
The goal was to create a full campaign of digital assets, focusing on an editorial style of photography that could be used across all activations, including: the website, social and marketing emails. Anchoring on designer brands and fashion-forward outfits, the Spring & Summer site campaigns came to life with vibrant hues, candid (and adorable) children's photography and striking designs that elevated the Diapers.com brand.
sharon caminero | creative director