the Design solution:

Using the colors from the product packaging as a base and building up, I developed the color palette for the styleguide. Shades of warm browns, rich mauves and several shades of beige give the brand a range of options to utilize in their activations while still feeling cohesive. For the photoshoot, we wanted the video to have a social-first approach, so that the final result feels like a very well produced influencer video. We had the photography studio build out an entire bathroom set that feels dreamy, warm and rich. The end result is a 360 launch campaign that highlights the benefits, differentiates this product from the competitor set and breathes some fresh air into the brand overall.