the OPPORTUNITY:

NEOSTRATA, a heritage dermatologist-founded brand rooted in science and innovation, was introducing a rich barrier-building cream designed for post-treatment use. The challenge was to communicate clinical credibility while elevating the sensory, restorative qualities of the formula—bridging the needs of both consumers seeking gentle efficacy and professionals requiring performance proof.

the Design solution:

The creative approach centered on letting the product’s texture and benefits speak visually. Sculptural, weighty cream forms and close-up motion clips highlighted the richness and calming payoff, transforming clinical cues into a premium, sensorial narrative. The design system reinforced key messaging through clean composition, refined typography, and a soothing visual palette—bringing scientific authority and skin-soothing reassurance together in a cohesive, elevated expression.