the OPPORTUNITY:

The NEOSTRATA brand has a long standing history as a dermatologist born brand that is innovation and science-led. This product launch is a rich and soothing cream that can be used to build the skin's barrier, and in particular, be used post-treatment in a derm's office. It was important to get across the efficacy of the formula as well as the clinical information to speak to both the consumer as well as the professional.

the Design solution:

It was important that the visuals do the heavy lifting and re-emphasis the marketing priorities for this launch. A thick, heavy dollop of the skin cream, a video with a clip of the texture all work hard to showcase the formula and help the customer understand the soothing, calming nature of this product.